Archive for the 'Case Studies' Category

Challenge: Preserving a Legacy. Every parent has a plethora of information to pass down to future generations. Not only words of wisdom, but, every day stories and family information. What happens when the parent is facing terminal illness – and the real possibility that she won’t be able to pass along all that information?

Our Solution: In order to connect the current generation with the future generations, I envisioned a journal or book that would not only provide valueable prompts to help the current generation express their thoughts, but, that would also stand the test of time with exceptionally high quality archival quality materials used in its creation. The book was given an extra touch by carving an image in the cover, and offering very special keepsake boxes to protect the book from the elements.

Challenge: Carrying on a service business brand. A service business wanted to show their appreciation to their valued clients – but, nothing seemed to fit into their business scope. Magnets, cup coozies, and pens didn’t seem to really convey the value they placed on their clients. They wanted something that their clients would use and would remind their clients how very valueable they are.

Our Solution: After speaking with the principle owners of the company, we found that their clients do extensive study, planning, and writing to develop their respective businesses. I suggested that we create special journals with pre-printed pages, that would not only provide their valued clients one centralized place for their study, planning, brainstorming, and writing, but, would also feature a visual image of the company’s program, including their logo.